Snow-covered rocky mountain peaks partially obscured by low clouds and mist.
Wichmann editorial
Karo Healthcare / Sustainability Report 2024 / Design, Layout & Final Artwork
Karo Healthcare’s Sustainability Report 2024 presents a clear overview of 
the company’s ongoing effort to shape a healthier future – for people, for communities, and for the planet. Operating in a space where everyday wellbeing meets scientific responsibility, Karo continues to refine how its products are developed, produced, and delivered.
Smiling woman with curly hair partially covering her face with a strand of hair, alongside text about Karo healthcare Sustainability Report 2024.
Page titled '1. Karo at a glance' with navigation links: Introduction, This is Karo, CEO letter, Chairman and EQT perspectives, and Sustainability highlights 2024.
Two people smiling with one person hugging the other on the left side, with text titled 'Smart choices, responsible impact' describing Karo Healthcare's sustainability commitments and progress on health, environment, and diversity goals.
Black and white portrait of a woman resting her chin on her hand alongside text describing Karo's vision, purpose, and values with an image of various healthcare products including creams, lotions, and supplements on the right.
Four sections highlighting Karo's health portfolios: Skin health with two smiling women; Foot health with people walking in grass; Intimate and digestive health with a woman cycling; VMS with a woman drinking juice, including brand logos and expert quotes.
Global map highlighting Karo's direct markets and international trade hubs with turnover over 1 million EUR, showing revenue of 521 million EUR and products sold in 90+ markets; pie charts of 2024 net sales by category and geography; key figures: 80+ brands, 60% net sales from top 10 brands, 102 million units sold in 2024, online sales about 24%, new product sales about 13%, workforce roughly 470 across 13 countries.
Black and white photo of a man and woman sitting at a table, smiling and discussing a product bottle, alongside a text article titled 'Driving responsible growth' about sustainability strategies at Karo.
Black and white photo of two people writing and holding a glass bottle next to a notebook, alongside text discussing sustainable product development and supplier engagement strategies.
For this project, I created an editorial design direction that brings structure, clarity, and visual balance to the content. Clean typography, generous spacing, and a calm, publication-like flow help translate complex sustainability insights into a readable and engaging report experience.
Table showing sustainability performance overview for 2023 and 2024 with sections on health and wellbeing, environment, and fair society, listing goals and progress on metrics like consumer access, GHG emissions reduction, renewable electricity, packaging reuse, diversity, and gender balance.
Smiling woman with curly hair and closed eyes, next to text about health and wellbeing commitments for consumers.
Two-page sustainability report spread about Locobase empowering healthcare professionals through education, collaboration, podcasts, and webinars, featuring a photo of hands applying Locobase cream.
Black-and-white photo of a smiling couple embracing on the left side of a sustainability report page discussing health and wellbeing, innovation, and product claims for 2024 with over 200 consumer-relevant claims developed.
Sunlit coastline with ocean waves gently rolling onto a sandy beach bordered by forested cliffs.
The report highlights progress across environmental impact, product integrity, and responsible governance, while acknowledging the work that still lies ahead. 
The tone is transparent and carefully considered, reflecting a company committed to long-term change rather than short-term statements.
Mountain peaks partly covered by snow and mist under a cloudy sky.
Sustainability report page showing global net-zero climate impact goals for 2040, renewable electricity at 100%, GHG emissions reduction target of 60% by 2030, a GHG emissions roadmap 2022 to 2040, and a pie chart of 2024 GHG emissions sources with 86.6% from purchased goods.
Page from Karo's 2024 Sustainability Report showing GHG emissions breakdown from transport by road, air, sea, and rail, text on reducing emissions and packaging footprint, and a circular economy diagram.
Sustainability commitments and targets overview covering net-zero climate impact, a circular waste-free world, and protecting ecosystems with detailed goals and statuses.
Two colleagues smiling and chatting on a couch, with one holding a coffee mug and the other a notebook, next to text about promoting a fair and inclusive society.
Page from Karo Sustainability Report 2024 showing statistics on the proportion of women across locations and leadership roles, with a black and white photo of two women listening attentively.
Two men sit at a table looking at a laptop and papers, accompanied by text about managing sustainability with suppliers and a flowchart showing steps: New supplier screening, Supplier Code of Conduct, Performance and risk assessment, Supplier visit/audit, and Corrective action and follow-up.
Slide titled '3. Governance' listing topics: material impacts, risks and opportunities; interacting with stakeholders; sustainability governance; sustainability risks; about this report.
Organizational chart and text describing sustainability governance with photos of key members including CEO, Head of Sustainability, and Corporate Management Team.
Landscape with tall grass, a winding wooden fence, and large trees under a pale sky, alongside text about sustainability governance.
Table listing sustainability risks including climate change, energy dependence, pollution, substances of concern, and water consumption, with descriptions and mitigation strategies.
This project was developed while I was employed at Studio C, Copenhagen.
Brand identity by Studio C.